SXSW | UK House

With the FIFA World Cup 2026™ - Canada, Mexico and the United States fast approaching, it was important to discuss opportunities to expand the game of soccer, improve opportunities for underfunded communities, and create access through team-brand partnerships and technology.

Thank you to Beth Johnson, Nate Thompson, Colin O'Toole and Natasha Dowie for leading this conversation on our stage, showing agencies and brands that they can make this core to their work as they build towards the tournament.