
DRIVING INNOVATION. DELIVERING RESULTS.
From Vision to Velocity
HTX Sports Tech helps ambitious organizations in sports, health, and tech transform bold ideas into results. Whether you’re scaling fast, retooling for the future, or navigating change—we turn complexity into clarity.
HTX stands for more than our name — it’s our framework: Human Performance, Technology, and Experiential strategy — working together to move athletes, fans, and execs forward.
Define Success, Then Win
Make your next move the right one. We help you define what success looks like — then build a path to get there.
Bridge Vision And Execution
We diagnose where you are, what’s holding the organization back, and how to scale what’s working.
Build Smart, Grow Faster
From innovation audits to brand revamps, we give you the playbook — and stay in the game with you.
Who We Partner With
We advise teams, governing bodies, startups, health systems, and investors operating in the sports and human performance economy. Our work blends insight with impact—giving you tools, frameworks, and follow-through to grow smarter.
Whether you need a fractional strategist, an innovation partner, or a full advisory team, we help you go further, faster—with less guesswork.
HTX In Action